The Italian branch of DAZN, world-leading sports entertainment platform, in collaboration with NVP, has selected wTVision’s wVSet as the foundation of its new 450-square-meter studio in Milano, reaffirming its commitment to innovation and immersive storytelling in football coverage. Following a comprehensive market review, DAZN Italy chose wTVision as its partner to deliver a state-of-the-art virtual set and augmented reality solution workflow that ushers in a new era of the storytelling of Serie A in Italy via live shows.

A decision shaped by vision and trust

The decision was driven as much by vision as by innovation. It was about finding a partner capable of combining creative freedom with operational precision. After evaluating multiple solutions, DAZN and NVP together selected wTVision’s wVSet as part of the engineering plan for its ability to merge photorealistic environments with advanced AR graphics while integrating seamlessly into the broadcaster’s existing workflow.

The result is a production environment where creativity and efficiency coexist. Editorial and production teams can now deliver visually stunning storytelling, enriched with real-time football data and engaging virtual elements, without adding complexity to the day-to-day workflow.

“Reflecting DAZN's commitment to innovation and editorial vision, for our new Milano studio – we wanted to combine cutting-edge technology which could express our needs. With the technical expertise of NVP and the advanced solutions of wTVision we’ve designed a workflow that allows our teams to work seamlessly, focus on creativity, and deliver experiences and content that fans expect from DAZN,” said Michele Dalai, Senior Vice President Content at DAZN Italy.

Putting people at the center of innovation

At the heart of the collaboration was a strong alignment of values. Both DAZN and wTVision placed emphasis on people, communication and collaboration. Technology became a means, not an end — a way to simplify operations, empower teams, and unlock new forms of storytelling.

The new studio embodies this philosophy, ensuring that DAZN’s production teams have the tools to focus on what matters most: bringing football storytelling to life for millions of Italian fans with consistency, reliability, and creativity.

Seamless integration and operational excellence

wVSet solution was designed to adapt to mission-critical live environments. Its modular architecture ensures that DAZN’s teams can maintain control from concept to on-air, reducing complexity and eliminating silos. By integrating wVSet with DAZN’s broader graphics ecosystem, the studio achieves a unified workflow where every element — from virtual backgrounds to live augmented reality — operates within the same environment.

This integration was implemented in collaboration with NVP, a leading broadcast production and technology provider in Italy. Leveraging its Innovation Hub in Milan and extensive track record in major live events, NVP ensured the technical deployment of the project with the reliability and precision required for DAZN’s mission-critical productions.

“The partnership with DAZN and wTVision represents the natural evolution of a journey that NVP has been pursuing for years, and which already began with DAZN last season. It is a path built on continuous innovation and the constant search for the most advanced technological solutions for our clients. Providing integrated, scalable, and cutting-edge production environments is part of our mission: offering tools that combine creativity and operational precision, in service of immersive and high-quality sports storytelling.” adds Ivan Pintabona, CTO and Board Member of NVP.

The outcome is an efficient and intuitive operation where creativity flows seamlessly into production, ensuring that editorial vision translates directly into on-air excellence.

In addition, the system’s scalability guarantees future-proofing. Whether used for Serie A storytelling, live shows, talk shows, or special broadcasts, DAZN can adapt the same infrastructure to different formats without compromising performance or visual quality.

A partnership setting a new benchmark

This project is more than a technological upgrade. It’s a landmark step that reinforces DAZN Italy’s leadership in sports broadcasting by investing in immersive experiences that set a new benchmark for how fans connect with football. And wTVision is once again proving its role as a trusted partner for broadcasters worldwide, delivering not only solutions but also the collaborative expertise to make them thrive.

This trust is also rooted in wTVision’s long-standing collaboration with DAZN Portugal, where the company delivered a wide range of services — including virtual solutions. The partnership is further reinforced by wTVision’s involvement in LALIGA rebranding project, a milestone that showcased its ability to combine creative design with operational excellence. Building on these proven relationships, DAZN Italy now initiates a new partnership with wTVision — one designed to set a benchmark in Serie A storytelling, with live programmes playing a central role.

“This project with DAZN Italy reflects exactly what drives wTVision: partnership, people, and outcomes. When we design new technological solutions, we know it will be powerful, but only when it empowers people to tell better stories and simplifies the path from idea to on-air. With wVSet fully integrated into DAZN’s production and graphics workflow, their teams gain both creative freedom and operational control—a combination that transforms ambition into reality,” said Ricardo Barros, Chief Operating Officer at wTVision.

Inspiring Media Full Control

The collaboration with DAZN Italy underscores the principles that define wTVision worldwide: a relentless drive for technological innovation, workflows engineered for operational efficiency, design that elevates storytelling, and a culture of collaboration that empowers teams to deliver at scale. These values converge to ensure not only the reliability of every production, but also an enhanced viewer experience that keeps audiences deeply engaged.

As DAZN Italy takes this bold step into a new era of football storytelling, wTVision stands as a partner committed to innovation, operational excellence, and the future of global sports storytelling.