wTVision at IBC 2025: Inspiring Media Full Control

IBC 2025, held from 12 to 15 September in Amsterdam, proved to be one of the most defining chapters in wTVision’s journey, with our stand becoming a vibrant stage for innovation, collaboration, and future-driven conversations. In a year when the show attracted 43,858 visitors, 1,300 exhibitors, and 600 speakers, we welcomed hundreds of visitors — mostly executives and decision-makers from leading media enterprises — eager to explore our latest solutions. The event reaffirmed wTVision’s role as a global technology partner for broadcasters, media groups, and system integrators.

At the center of attention was HoloGfx, our next-generation augmented reality layer that unlocks new dimensions of interactivity and monetization. Designed to merge storytelling with engagement, HoloGfx demonstrated its ability to transform any production — from sports to entertainment to live events — by bringing immersive AR directly into the audience’s world through mobile devices or AR glasses. Its potential to create sponsor-driven activations and branded experiences resonated strongly with both visitors and industry peers.

Visitors also explored the breadth of our technology portfolio. ChannelMaker demonstrated resilient, cloud-ready playout automation with full control from ingest to on-air. In News & Media on-air graphics workflows, StudioCG powered end-to-end newsroom and editorial control, while seamlessly integrating with our brand new wMaps, enabling broadcast-quality 2D and 3D animated maps for news, elections, weather, and live coverage. For Sports, our advanced live graphics combined with AR³ augmented reality delivered data-driven storytelling enhanced by immersive experiences and new sponsorship opportunities. Finally, our complete studio ecosystem — led by wGWall and wVSet — showcased how LED, AR, and virtual sets can be fully integrated within unified editorial and creative workflows.

Beyond product demonstrations, IBC 2025 was about people and connections. Our team engaged with some of the most relevant players in the industry, strengthening relationships and forging new ones that will define future collaborations. The conversations at our stand and across the exhibition halls reaffirmed the importance of wTVision’s open, modular approach — solutions built not just to integrate, but to empower entire ecosystems.

“What an incredible journey with such a fantastic team! Across graphics, automation, LED wall and AR, we showcased the full power of wTVision’s technology — the engagement we received was a true validation of our vision. The real success of IBC 2025 came from people and collaboration: the conversations, the passion, and the teamwork that made every moment count.” — Alex Roriz, VP Global Partnerships, Business Strategy & Growth, wTVision

Our presence also extended to the media stage. Interviews with leading industry outlets such as Panorama Audiovisual, InBroadcast, and SVG Europe helped amplify our message worldwide. Each exchange reinforced wTVision’s positioning as a brand committed to operational precision, creative innovation, and strategic partnership — a company equally at ease delivering on-air excellence and enabling business growth.

As the curtains closed on IBC 2025, one message was clear: wTVision is not only showcasing technology but also setting new standards in how broadcast and media organizations envision their future. From augmented reality and playout automation to newsroom and studio solutions, our promise remains the same — Inspiring Media Full Control.