Belgacom launched the new version of their 24/7 Promotional Channel "ZOOM", made by wTVision, on December 1. This channel is the result of a merge of the Premiere, Family, Adrenaline and Zoom Channels. ChannelMaker, which was already used in all these channels was once again chosen to produce the new channel.

This fully automated channel allows automatic playlist imports, the assigning of graphic secondary events to items of the playlist and also integrates with Belgacom’s interactive platform.

The project was designed with full redundancy as a design goal.This was an important upgrade for Belgacom since the channel is now fully integrated with the Interactivity of Belgacom’s Set-Top box. Now, while watching a trailer, the user can push the red button and have access to the rental page of the running trailer.