- Client: Star Sports
- Country: India
- Project: all the competition’s branding strategy, since the creative concept to the footage of the opening titles and the on-air graphics
Working for its client Star Sports, wTVision has provided a fully integrated service for the the Premier Badminton League (PBL), the most important badminton competition in India, and the highest prize money badminton tournament in the world. wTVision’s specialized designers created all the competition’s branding strategy, since the creative concept to the footage of the Opening Titles and on-air graphics.
This project also included the live coverage of data and graphics. Two teams of three operators used BadmintonStats CG to cover all the 18 games of the competition. wTVision integrated its software with Hawk-Eye, in order to receive information like smashes and rally count. An integration with heart beat sensors was also placed on coaches and outside players in order to measure their level of Stress/Anxiety during the matches, providing the most complete information to the viewers at home.
wTVision creates integrated broadcasting solutions based on software development, branding and design, live operations and specialized human resources outsourcing.
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