wTVision has been asked to collaborate with the biggest football club in the world. Real Madrid put on company’s hands the graphics rebranding of its TV channel, Real Madrid TV.

It is with pride that wTVision is making part of this unique project. “With a new Santiago Bernabéu stadium on the way and the channel migration to HD definition, we knew the on-air graphics rebranding had to result in an impactful creative work. Real Madrid has a magnificent brand legacy and strong positioning, with great awareness near its fans. The brand values needed to be shifted to the new visual identity, without disrupting with the historical elements. At the same time, it was essential to create a bonding to the new technological and modern age the club is facing. We explored the idea of capturing the smoothly curved metallic lines of the new Santiago Bernabéu Stadium as an inspiration and conceptual basis for the new branding. We are very pleased with the final look and feel“, commented Mário Silva, wTVision’s Creative Director.