The groundbreaking digital event presented by Cupra to its international team was made possible by a group of Mediapro companies that among others created a completely virtual set environment to broadcast Cupra´s 2020 Master Convention live.
Using Studio CG to control a combination of R³ Space Engine and Unreal Engine made it possible to generate a photorealistic virtual set with dynamic elements (such as the challenge/quiz data and the corresponding results) in real time.
Cupra´s new car Formentor was revealed in detail, during the live broadcast, with a flawless real 3D perspective, thanks to the R³ Space Engine / Unreal Engine combination.To make sure all the 3D elements generated by Unreal Engine were positioned correctly in the 3D space, i.e. in the front or in the back of the presenter, wTVision integrated with StYpe’s Follower.
For this complete photorealistic virtual set experience, the solution included 4 cameras tracked by Red Spy and 4 Ultimattes for the chromakeying and masking.
With this innovative use of space, wTVision contributed to Cupra’s one-of-a-kind internal broadcast, curated for 600 Cupra Masters from 35 different countries, where the latest car and its most important features were presented all over the world in a unique safe way.