wTVision’s broadcast design team renewed the complete image of Cinemundo, a content distributor and 24-hour cinema channel, operating in Portugal and Portuguese-speaking African countries.
The main goal of the entire project was to provide a full update and a fresher look to the channel’s identity, relying on wTVision’s years of experience within the broadcasting industry and in our expertise designing and creating new concepts for TV.
Cinemundo’s new image was inspired by the creation of a new identity, a cleaner look and feel and a graphic concept more easily identified by any viewer at home. For that, our creative team chose the curve in Cinemundo’s logo as the main element and a part of most of the new pieces presented.
The use of three color variations, together with a new sound design, gave the channel a more versatile and dynamic appearance.
Our broadcast design team renewed everything from wipes, graphic and advertising spots templates and openers, providing a complete branding package. At the same time, wTVision’s exclusive post-production team is developing teasers and channel promos according to the new design guidelines.
“As Cinemundo celebrates its 5th year in the Portuguese market and in Portuguese-Speaking African Countries, we challenged wTVision to present us a new image, with a renewed graphic design and a new visual identity, reinforcing the channel’s motto “ Onde o Cinema Acontece” (Where Cinema Happens). wTVision’s team managed to overcome the challenge very well and, with the proposal that was presented to us, we remained authentic to the original philosophy of the channel but now with a more trendy and dynamic look, guaranteeing the same cinematographic variety and quality to the viewers.” – Nadia Ahmad, Head of Marketing Channels Cinemundo.