Broadcast Design

How to distinguish yourself in a crowded environment?September 20, 2016

The technological evolution of the last years destroyed any glimpse of stability in TV and the media sector in general. In a relative short period, TV producers worldwide went from competing with a few TV channels to an ever changing environment where thousands of players fight for a shortening attention span over a multitude of different devices. With so many people calling for your attention your first instinct might be not to look anymore. And when you do, you don’t have much time, so TVs must be quick and consistent to capture its audience. The proliferation of platforms did not change the need for identity. Quite the contrary, it made it more important than never. Consumers need some guidance to navigate through the myriad of possibilities at their disposal. Strong brands need strong identities and a strong identity can only be created with a deep knowledge of the audience and of the broadcast industry. wTVision can provide unique approaches due to its expertise in multiple areas of the business and that’s exactly what Mariana Mateus, Channel Branding Account Manager at the company, highlights: the importance of understanding all the processes behind a TV show, from the brainstorming stage to post-production, and the advantage of basing its solutions only on internal resources, “which gives wTVision an edge over the competition and the ability to provide state-of-the-art solutions”. An opinion also shared by Mário Silva, wTVision’s Creative Director, that emphasizes the unique turn-key solutions of the company, “connecting branding and automated on-air systems that work hand in hand”. Mário Silva talks about a time in which “companies are asked to do more with less” and, from that perspective, “understanding all the practical consequences of the job, namely the designing details that might affect the operators’ and producers’ work, allows us to deliver much better and complete results to the client.” The rebranding of the entire graphic concept of Real Madrid TV, designed by wTVision, is the perfect example of the competitive advantages provided by the company. For the arguably biggest football club in the world, wTVision managed a top-down approach that comprised the channel branding and seven of its most important shows. This comprehensive creative work, that included a careful study of Real Madrid’s identity and future plans, focused on the logo, generic and promotional videos and backgrounds but also on highly dynamic graphics that allow its content to be edited and updated according to daily needs. The new visual identity incorporated the curved metallic lines of the new Santiago Bernabéu without forgetting the historical elements of the club and the know-how and experience of the company regarding TV production and sports shows allowed it to incorporate all the technical details for a smooth broadcast. wTVision’s skilled team develops creative channel branding and creates and implements graphics for any kind of TV program, also offering the unique possibility of integration with its software products (combining data with graphics playout). Finally it offers virtual solutions that include designing multi-angle virtual sets, animated 3D and virtual graphics for camera tracked systems. The solid understanding of the broadcast industry that comes with the 15 years of experience and expertise allows wTVision to deliver creative solutions that are, at the same time, innovative and effective: something that, despite all the technological changes, is still the essence of the business.