wTVision was responsible for the rebranding of 5 Tellytrack TV Channels, one of the main TV networks dedicated to Horse racing and sports betting.
Four years after the beginning of a successful partnership with Phumelela Group, that involves the design and branding of Tellytrack as well as the data and graphics management, wTVision took on the task of creating a new graphic line for the South African network.
The primary objective was to create a more coherent design, that connected all Tellytrack channels as a powerful brand, but wTVision’s broadcast design team also developed a cleaner, fresher and more appealing look for viewers at home.
Graphics like logos, bumpers and lower-thirds were all redesigned in order to provide an intuitive broadcast for horse racing fans and the essential updates for all sports bettors.
Tellytrack, part of the Phumelela Group, provides the latest news on horse racing, all the tips for bets and the highlights of races around the world.