The rise of videocasts is reshaping how brands, media outlets, and thought-leaders communicate.
In this new era of hybrid storytelling, where the intimacy of audio meets the visual depth of television, quality and authenticity have become non-negotiable. Audiences expect compelling stories delivered with professional precision, and that is where broadcast-level production design makes all the difference.
Recognizing this shift, Grupo Multipublicações — publisher of Marketeer, one of Portugal’s leading business and marketing magazines — launched the new videocast series “As Marcas na Cultura”, a project that explores how brands influence, and are influenced by, contemporary culture. To bring this vision to life, the Group partnered with wTVision, combining creative direction, studio engineering, and post-production under one end-to-end workflow.
A Professional Setup for the New Age of Branded Storytelling
Filmed entirely at wTVision’s Lisbon studio, the production combined a complete multi-camera setup — including four Telemetrics robotic cameras, a fully equipped production control room (PCR), and the StudioCG platform for real-time graphics and video control — all powered by wVSet, wTVision’s advanced Virtual Set & Augmented Reality system.
The result was a live-on-tape workflow with broadcast-level visual consistency across fourteen 30-minute episodes.
Creative Services that Build Identity and Trust
Beyond technology, wTVision’s creative teams were responsible for the entire design and visual narrative of the project — from the set design, oracles, and opening sequence to post-production and social-media adaptations.
The teams also prepared custom cuts of each episode for digital distribution and fine-tuned minor imperfections during editing, ensuring a polished and consistent final result. Every element was crafted to extend the show’s message across multiple platforms, reinforcing Marketeer’s editorial credibility through premium audiovisual quality.
“What truly made the difference with wTVision was how easy and genuine everything felt from day one,” said Margarida Sousa, Advertising Director at Grupo Multipublicações. “The process was so fluid and natural that we immediately knew this was the right partner for us. Every person on the team — from the producer to the make-up artist — was impeccable. It was a harmonious, human experience that made the entire project remarkable.”
A Collaboration that Reflects the Power of Tailor-Made Production
The first episode premiered on October 2, featuring Nuno Piteira Lopes, Deputy Mayor of Cascais, setting the tone for a series that blends insight, culture, and business perspective.
With its second season already in preparation for November, the project stands as an example of how investing in personalized, high-end production adds value, builds trust, and transforms brand communication into cultural conversation.
Through this partnership, wTVision and Grupo Multipublicações demonstrate how storytelling, technology, and strategy can converge to redefine the standards of branded content creation — shaping a future where every message inspires, informs, and connects.