wTVision and Sport TV have a longstanding and fruitful partnership in various areas. As Sport TV presents a major rebranding, as part of its 25th-anniversary celebrations, our team was highly involved in adapting this new look to the graphics we provide. This rebranding emphasizes Sport TV’s commitment to bringing fans closer to sports and athletes and introduced several notable changes.
Earlier this year, our team had already developed Augmented Reality and Touchscreen solutions for Sport TV’s coverage of Liga Portugal, thought to make the fans’ experience more engaging and informative. wTVision was now responsible for adapting Augmented Reality to offer an immersive experience to the viewer.
Touchscreen functionality was also integrated into the graphics system, allowing viewers to access real-time statistics, player profiles, and analysis through on-screen interaction. These touchscreen graphics were adapted to align with the new visual identity of Sport TV.
This addition complements the broadcaster's new visual identity and enhances the viewing experience.
It is worth noting that wTVision's technology can operate independently or as part of a comprehensive PCR workflow, allowing for seamless integration into Sport TV's existing broadcasting systems.
These changes represent a step forward in bringing innovation and a refreshed visual appeal to Sport TV's sports broadcasts, enhancing the overall viewing experience for its audience.