What’s next for AR Graphics for Live Broadcast Experiences?

Augmented Reality is rapidly reshaping the way we experience live broadcasts — and leading this transformation are next-generation real-time graphics technologies that blend the physical and digital worlds with striking precision.

One of the most exciting developments in recent years has been the integration of AR and real-time engines like the Unreal Engine to elevate the broadcast’s storytelling. From virtual sets to live data visualizations, the line between set design and digital enhancement continues to blur, making broadcasts more immersive, informative, and visually stunning.

In live sports shows, for example, entire virtual studios are rendered with photorealistic quality, where statistics and 3D graphics appear seamlessly in the presenter’s space. Football broadcasts use this tech to visualize match data live, while motorsports benefit from branded, dynamic environments that react to the flow of the event. These aren't just technical upgrades, they’re redefining how stories are told on screen.

What makes this evolution even more compelling is its growing accessibility. With the right creative direction and real-time data integration, broadcasters can design interactive AR layers or even full virtual worlds that respond to the action as it happens. It allows for spontaneity, flexibility, and a deeper viewer engagement.

At wTVision, we’ve embraced this shift with several recent projects that combine storytelling and cutting-edge graphics. Our team developed a fully virtual studio for DAZN’s Formula 1 coverage and created advanced AR graphics for Sport TV’s UEFA Euro 2024 broadcasts — both built on Unreal Engine. These projects show how modern AR graphics go beyond information delivery; they enhance the atmosphere, support the narrative, and offer audiences something truly unique.

As highlighted by wTVision during this year's NAB Show, next-gen AR graphics are no longer just a trend; they’re becoming a new standard in broadcast production.