At booth 92A, the company showcased solutions for playout automation and News & Media workflows, with demonstrations of ChannelMaker, Studio CG, and integrations designed for live operations
In the year of its 25th anniversary, wTVision returned to SET Expo 2026 to reinforce its presence in the Brazilian market and strengthen its connection with broadcasters, content producers, technology partners, and industry professionals shaping the future of television and streaming operations in the country.
From August 18 to 20, at Distrito Anhembi in São Paulo, wTVision was at booth 92A with a showcase focused on two key areas for more efficient, integrated, and future-ready media operations: playout automation and News & Media workflows.
The company’s participation came at a significant moment for the Brazilian market. As distribution models evolve, TV 3.0 moves closer, and media operations become increasingly dependent on integrated systems, data, graphics, and automation, broadcasters are looking for solutions that can simplify processes while giving technical, editorial, and operational teams greater control.
This is the vision behind Inspiring Media Full Control. wTVision’s mission is to help broadcasters and media producers gain full control across every stage of their production, from content creation to live operations, from channel automation to the delivery of more consistent, immersive, and connected visual experiences.
At booth 92A, visitors were able to see Studio CG, wTVision’s solution for graphics and video control across News & Media workflows. The platform enables teams to manage different types of graphics, including lower thirds, augmented reality, LED walls, and virtual sets, within a single operational interface. During the event, Studio CG was also demonstrated in integration with newsroom systems and editorial environments, reinforcing the connection between newsroom, studio, and live production.
wTVision also showcased how Studio CG can control PTZ cameras from Brazilian manufacturer NEOiD, demonstrating how graphics, media, and production devices can be orchestrated within a more centralized and efficient live workflow.
For playout automation, the company demonstrated ChannelMaker, a platform designed for modern operations that require resilience, scalability, and control across single and multi-channel environments. The solution supports ingestion, scheduling, secondary events, advertising logic, MAM integration, and distribution across different infrastructure models, including on-premises, cloud, and hybrid environments.
Cisco was also part of the showcase as an infrastructure partner, supporting the integrated approach of wTVision’s demonstrations at the booth.
“Returning to SET Expo at this moment was very important for wTVision. The Brazilian market is going through a transformation in which integration, automation, and operational control are no longer just technological differentiators. They are becoming strategic factors for the evolution of broadcasters and media companies. We wanted to stay close to local clients and partners and show, in practice, how wTVision can support that evolution with a presence in Brazil, global experience, and solutions designed for the real challenges of media operations,” says Bruno Parreiras, Partner, Head of Global Solutions Sales and General Manager for LATAM and APAC at wTVision.
In addition to demonstrations focused on playout, news, and media, wTVision also brought its experience in sports, augmented reality, and immersive production to SET Expo, combining real-time data, graphics, automation, and new opportunities for interaction and monetization in live content.
wTVision’s participation in SET Expo 2026 reinforced how its solutions can support the evolution of operations for broadcasters and media companies in Brazil, helping teams build more integrated, efficient, and future-ready workflows.