At this year’s NAB Show, wTVision captivated attendees with the debut of its latest augmented reality (AR) innovation, initially showcased through a basketball experience that brought fans closer to the action than ever before. But the real update? The technology’s potential to revolutionize not just basketball, but the way we experience all sports.

Designed to deliver immersive and interactive experiences to fans across the globe, this AR solution is as accessible as it is powerful — all it takes is a mobile phone. With just a few taps, users can dive into a dynamic augmented world that seamlessly blends real-time stats, 3D graphics, and virtual elements over a wide range of live content.

Basketball was the launching pad, but wTVision made it clear that this is just the beginning. It is our aim that this solution can be applied beyond the realm of sports so that an even greater range of clients can take advantage of all its possibilities.

A Win-Win for Fans and Broadcasters

For fans, the value is clear: more control, more insight, and more excitement. Whether watching from the stands, at home, or on the go, the AR platform brings viewers closer to the game than ever before.

But broadcasters and sponsors stand to gain just as much. The solution opens the door to new monetization opportunities, including branded AR elements, interactive ads, and premium features. It also provides broadcasters with a fresh way to retain and grow their audience by offering an experience that goes beyond the traditional broadcast and providing a new, effective way for media enterprises and content creators to generate extra sources of revenue.

With this new AR solution, wTVision is once again helping to prove that the future of sports is not just watched — it’s experienced.

As an extension of wTVision’s mission in this area, our team prepared a fully virtual experience of our booth at the NAB Show 2025. Immerse yourself in this experience here.