wTVision’s creative team designed the new graphic image of La Diada, the TV shows covering the traditional Catalan “castells” built throughout different local festivals that take place in the region. This comprehensive project included the logo, opener, bumpers, wipes and closing credits design. The graphic concept was inspired by the centenary tradition (UNESCO World Heritage since 2010) and its multitude of colors and rivalries.
The new look premiered in the beginning of the summer with “Diada de Sant Joan” in Valls, on June 24, and will stay on air until the “Diada dels Minyons de Terrassa”, that usually is celebrated on the third Sunday of November.
This creative project was delivered to La Xarxa, a multimedia platform and producer of the shows, that is mainly focused on local broadcasts and has a large experience working with Catalan media entities.
«The experience in the project “Castells” with wTVision and all the team of professionals was highly positive», stated Jordi Sacristan, Executive Producer at La Xarxa. «They understood the challenge of designing for such a special product as the “castelleras” broadcast since the first moment. A modern and innovative graphic proposal, that accomplishes the requirements presented and contributed to the growth of the quality of our products.»