wTVision and MEDIAPRO Canada joined forces to provide an Augmented Reality (AR) Solution throughout the final rounds of the Scotiabank Concacaf Champions League, which concluded yesterday with the final between Tigres UANL of Mexico’s LigaMX and Major League Soccer’s LAFC at the Exploria Stadium in Orlando, Florida.
AR³ Football is an augmented reality (AR) solution that generates high-quality virtual placements on the soccer field. Designed and developed by wTVision, AR³ Football was implemented in the final seven games of the Scotiabank Concacaf Champions League, from the quarter-finals to yesterday’s final, to create virtual placements, providing the two finalists, the sponsors and CONCACAF itself with added visibility and brand enhancement in front of a global television audience of millions.
Oscar López, CEO of MEDIAPRO Canada, commented that “wTVision’s AR software applications are breaking new ground in the North American sports events sector. At MEDIAPRO Canada, we’ve seen how wTVision’s solutions enhanced the visual impact of the Canadian Premier League with the AR Virtual Stadium – Canadian’s first virtual stadium for a professional sporting event – at a time when Covid-19 restrictions required that all games be played behind closed doors, and we’re delighted to have been part of this new initiative, bringing greater visibility to all players in Concacaf’s premier club tournament.
Flávio Mauricio, Country Manager at wTVision US, said “wTVision’s technical solutions and the synergy between MEDIAPRO Canada are a success and are setting a new standard for North American sporting events.”
wTVision’s intuitive turn-key software is responsible for all tied-to-the-field virtual graphics, incorporating the team’s and the sponsors’ logos into live broadcasts. AR³ Football has been a key player since the onset of the global pandemic and the move to play live sport behind closed doors. The system is capable of generating virtual crowds, complex augmented reality graphics and tied-to-the-field virtual graphics with official statistics. Thanks to AR³ Football, sports broadcasters are able to provide viewers with the emotional experience of live sport.